Boost Revenue with Dynamic Pricing During Local Event

Oct 27

1 min read

What is Dynamic Pricing?

Dynamic pricing is the strategy of adjusting your rates up or down based on demand. For short-term rental hosts, this means raising prices during high-demand periods like local festivals, concerts, or sports events, and lowering them during slower times to attract more bookings.

Capturing the energy of a lively crowd dancing at a concert, enjoying the music and atmosphere — Events like these can drive up demand for local accommodations—perfect for dynamic pricing adjustments in short-term rentals.

Tips to Stay on Top of Events:

Create an Event Calendar: Track local events using online resources or city event calendars.
Set Alerts: Use Google Alerts for local events or trending topics in your area.
Automate with Pricing Tools: Use dynamic pricing tools like PriceLabs or Beyond Pricing to automatically adjust rates.
Regular Review: Check your calendar weekly for event updates to adjust rates as needed.

By implementing these systems and staying on top of event calendars, you can ensure your pricing matches local demand, capturing more bookings and maximizing revenue. Missing these opportunities could mean empty nights or leaving money on the table.